SEO Tips for Scented Candle Blogs and Product Collections

Why Blog Layout, Tags, and Keyword Usage Matter for Candle Shop Owners

At the Willis Candle Shop, we’ve learned that your blog layout and keyword strategy can either bury your content or spotlight your best non-toxic candles. Blog structure, internal links, and even image alt text all contribute to your visibility in search. Let’s break it down so you can apply it to your candle shop website right now.

Nail the Structure with H2s and Bolded Keywords

Most readers (and Google bots) skim. That’s why H2 headers are non-negotiable. They signal the shift in topic and help search engines map your content. Every one of our candle blogs—including this one—uses H2s to organize sections clearly.

We also bold every candle-related keyword we want indexed. Whether it’s glass candles, safe candles, or soy candles, non-toxic, we place them strategically to hit 5% keyword density.

Write for Real People, Not Just Search Engines

Yes, you want to rank. But ranking alone doesn’t sell candles. Your content needs to feel helpful and honest. Explain your process. Highlight your wax type—like our coconut soy candles. Mention customer favorites, like our Coffee Candle, and describe why it works.

That kind of transparency makes content more engaging and supports keywords like natural candles and handmade candles.

Use Image Alt Text to Score SEO Wins

Most shops miss this easy win: image alt text. Our example:

• Alt Text: “Coffee Candle in a glass mug with silver screw-on lid – Non-Toxic Candle wax.”

• Description matches both the image and our keyword goals

Here’s what that candle looks like in our shop:

Check out our Coffee Candle (opens in a new tab)

Don’t Skip Meta Descriptions

Meta descriptions aren’t just for Google—they’re your pitch in search results. Keep them between 120 and 160 characters. Hit at least one major keyword like scented candles, candle shop online, or eco candles.

External Link Context

Looking for an example of how to make your blog content feel like part of a lifestyle brand? This guide explains how to turn bathrooms into spa-like experiences with products like spa candles.

Explore this guide from The Spirited Puddle Jumper: Turning Your Bathroom Into a Relaxing Spa – 8 Ways to Get the Look (opens in new tab)

Final Thoughts

Your blog can bring in traffic, convert visitors, and reinforce your candle shop brand—all at once. Follow this layout. Use headers, internal and external links, keyword balance, and make it easy for Google to love your page.

Keyword List Used in This Blog

• Scented candles
• Non-toxic candles
• Glass candles
• Safe candles
• Soy candles non-toxic
• Coconut soy candles
• Coffee candle
• Natural candles
• Handmade candles
• Online candles
• Candle shop online
• Eco candles
• Spa candles

Image and Alt Text Suggestion

Image suggestion: Lifestyle close-up of Coffee Candle with coffee cup and coffee beans. Alt text: "Coffee Candle in a glass mug with silver screw-on lid – Non-Toxic Candle wax."