Use 5 Keyword Ideas for Scented Candles and Candle Shop SEO
5 Keyword Ideas to Grow Your Candle Shop Website
If you’re running an online candle shop, you already know keywords are the backbone of your SEO strategy. But it’s not just about cramming words onto the page—it’s about making them work for you. As the founder of Willis Candle Shop, I’ve seen how choosing the right candle shop keywords can mean the difference between a ghost town and a thriving storefront. Let’s get into five keyword ideas that actually move the needle, plus a few tips on making them count.
1. “Coconut Soy Wax Candles” — The Clean Burn
Shoppers are increasingly savvy. They want details—and they search for specific materials like coconut soy wax candles. If you’re selling a candle made with a coconut soy blend, highlight this phrase in your product titles and sprinkle it throughout your descriptions. Why? Because Google loves specificity, and customers do too. Make sure your alt text and internal links reinforce this keyword to boost both search ranking and on-page experience.
2. “Best Scented Candles for Home” — Solution-Based SEO
People often search for products that solve a problem or fill a need. Best scented candles for home is a great example. Feature it in your blog posts, home page, and collection pages to target those seeking quality and reliability. Consider writing a comparison guide or FAQ section to address what makes your scents ideal for different rooms or moods.
3. “Non-Toxic Candles” — Health and Safety Matter
Today’s customers want clean air and peace of mind. Use non-toxic candles as a recurring keyword to highlight your commitment to safe ingredients. This is a strong trust-builder and often leads to increased conversions. Don’t forget to link this phrase to your About or Ingredients page for transparency.
4. “Luxury Candle Gifts” — Go Beyond Function
Candles aren’t just for burning—they’re for gifting. Use luxury candle gifts in your product copy and any gift set landing pages. Create content around why your candles make the perfect present, using this phrase to catch high-intent shoppers looking for something special.
5. “Shop Candle Store Online” — The Action Keyword
The phrase shop candle store online signals buyer intent. Incorporate it naturally into your product and collection pages. This helps connect your store with shoppers who are ready to make a purchase. Don’t forget to bold this keyword the first time you use it, but always keep readability and flow in mind.
How to Maximize Your Keyword Strategy
Bold each keyword the first time it appears—this draws attention for both search engines and shoppers. Use internal links to direct readers to high-value products or collections, boosting SEO and user experience. Vary your anchor text, and always ensure your content reads naturally—Google rewards authenticity.
FAQs: Using Keywords for Candle Shop SEO
How many keywords should I target on a product page?
Ideally, 2–3 primary keywords per product page. Avoid keyword stuffing; focus on natural, useful content that answers customer questions.
Should I bold keywords in every paragraph?
No. Bold each keyword once per page for clarity, but don’t overdo it—Google values user experience over excessive formatting.
How often should I update my keywords?
Review and update your keywords every 3–6 months to keep pace with changing search trends and customer behavior.
Is it better to use high-volume or long-tail keywords?
Mix both. High-volume keywords build broad visibility; long-tail keywords attract high-converting niche traffic. Use a blend for best results.
