Mastering Schema Markup and SEO with Avada for Shopify

Red frosted glass scented candle in Mocha Masquerade scent.

Why Schema Markup Changes the Game for Candle Shops

When you sell premium products like luxury candles or eco-friendly candles, simply having a website isn't enough. You need to help Google understand exactly what you sell. Schema markup provides that structure. It allows search engines to identify your product titles, prices, reviews, and descriptions clearly, turning your basic listings into attention-grabbing results. Without schema, even your best natural candles could be buried below generic competitors.

Willis Candle Shop uses schema markup to elevate every product page and blog, from our handmade candles collection to our growing line of non-toxic candles. It’s the difference between being seen... and being invisible.

Why Shopify-Native SEO Apps Are Critical

Most SEO plugins slow down Shopify stores because they aren’t built specifically for Shopify’s unique architecture. Slower pages mean lower rankings, and in a niche like coconut soy candles, you can’t afford to slip.

We use Avada SEO Suite, a Shopify-optimized app that injects schema into our product pages, blogs, and collection listings without adding bloat. Whether we’re optimizing a fall candle launch or promoting romantic candles for Valentine's Day, Avada ensures Google reads every page correctly and quickly.

What Avada SEO Suite Offers (Free vs. Premium)

Free Plan: Basic Product and Article schema, meta suggestions, and basic alt text optimization.
Premium Plan ($30/month): Adds FAQ schema, How-To schema, broken link monitoring, full meta audits, and image optimization.

We upgraded to Premium early because it let us add rich results to products like our Mocha Masquerade Chocolate Vanilla Candle and enhance blogs like our guide to paraffin free candles.

Internal Linking and External Linking the Right Way

At Willis Candle Shop, every blog and product page links internally and externally:

Internal Link(s): View our 10oz Red Frosted Mocha Masquerade Candle
Check out the Keywords and Seo Blog to learn more about maximizing SEO!
External Link: See our feature on Chucks Place Blog

Internal linking keeps people moving through the site, which increases session duration and boosts SEO. External linking to trustworthy sources improves credibility, while tagging links with rel="nofollow" preserves your site’s SEO strength.

Quarterly SEO Audits: Why You Must Update Regularly

Every 90 days, we run a full SEO audit using Avada. We refresh metas, update alt text on images, add missing schema, and link newer blogs to older ones. We also check our best-selling product pages for updates to keywords like healthy candles, spa candles, and high quality candles. Google rewards fresh content—and nothing screams stale louder than a blog that hasn’t been updated in 12 months.

How Proper H2 and H3 Tags Help SEO

Using correct header structure is mandatory.
H2 Example: Why Schema Markup Changes the Game for Candle Shops
H3 Example (under H2): How Rich Snippets Improve Click-Through Rates

This hierarchy helps Google understand your content flow and shows readers exactly where to find what they need.

Keyword Targeting Strategy: Short, Medium, Long Tail

Short-Tail Example: candles (very competitive, low buyer intent)
Medium-Tail Example: coconut soy candles (moderate competition, better targeting)
Long-Tail Example: best coconut soy candles for meditation (low competition, very high buyer intent)

Targeting long-tail keywords is key when you’re building authority and chasing after brands like Goose Creek Candle Company or PF Candle Company. That’s how a boutique brand like us starts eating their lunch.