
Expect Natural Variations in Eco-Friendly Candles
If you're burning one of our Coconut Soy Candles, you might notice something different compared to store-bought candles. And that's a good thing. Natural waxes like coconut and soy aren't loaded with the chemical stabilizers that give paraffin candles that artificially “perfect” look.
In fact, things like frosting, air bubbles, or tiny dips in the wax are normal signs of clean-burning, Phthalate-Free Candles made without unnecessary additives. These surface changes don’t affect burn quality—they simply prove that what you're lighting is as non-toxic as it gets.
Why We Don’t Use Additives or Fillers
We don’t believe in cutting corners. At Willis Candle Shop, we keep our ingredient list clean and short. No hardeners. No stabilizers. No gloss agents. Our candles feature a high-performance coconut soy wax blend sourced from American Soy Organics, combined with premium fragrance oils from Wholesale Supplies Plus.
These non-toxic candles are safe for indoor spaces, including homes with pets and kids. Our customers care about air quality, and so do we. This commitment means each batch may have subtle cosmetic differences—but it also means cleaner air in your space.
Yes, It’s Still a Premium Candle
A little frosting or minor wax pull-away from the jar doesn’t mean your candle is low-quality. Quite the opposite.
These natural variations happen because of temperature shifts or how quickly the wax cools. They won’t affect how your candle performs. With a proper first burn (usually 2–3 hours), the wax will level out evenly.
And yes—we test every single wick and vessel. Most of our vessels feature Premier 700 series wicks from Black Tie Barn, which are some of the most reliable cotton wicks in the industry.
We Choose Underwicking Over Overwicking
We’d rather go under than over. Why? Because an oversized flame can cause:
- Excess soot
- Container overheating
- Shorter burn time
Instead, we lean slightly conservative with wick sizing. For example, in our popular Coastal Wharf 14.75 oz 3-wick candle, the wax may cling to the edges during the first few burns. But as the flame descends, that wax gets picked up, melted, and fed back into the wax pool. It's efficient, safe, and part of what makes our candles long burning candles.

Cold Throw vs. Hot Throw
Another question we get: “Why does my candle smell stronger after it's been lit?”
That’s due to the way fragrance candles are engineered. Cold throw is the scent before you light the wick. Hot throw is what fills your room. Because we use high quality candles with luxury fragrance oils—not essential oils—you’re getting a much more potent result when the wax is warm. And yes, the scent will continue evolving as the candle burns down.
No Two Candles Are Alike—And That’s the Point
Each candle is hand-poured in small batches. We label using Wizard Labels to keep presentation clean and professional, and we color only when necessary with eco-safe dyes from Makesy. Our default finish? White wax. Clean, simple, elegant.
You may find:
- A slight frosting swirl on the top
- A cold spot near the jar wall
- A little sinking around the wick after burning
These are natural outcomes of wax cooling at different rates, and they often disappear entirely with proper candle burning technique.
Why We Avoid Essential Oils
Let’s be honest: Essential oils aren’t built for candles. They’re expensive, volatile, and simply don’t provide a consistent hot or cold throw. Instead, we use fragrance oils that are non-toxic, paraffin-free, and optimized for wax performance.
You can see what we use over at Wholesale Supplies Plus. Every oil is selected for scent longevity and clean burn quality.
Want to Learn More?
We’ve covered this topic in greater detail in our companion article, 🔗 Crafting Quality Candles. It breaks down our testing process, sourcing decisions, and how we stay eco-conscious without compromising scent strength.
And if you're curious about how these production decisions show up in the final product, explore our 🔗 Coastal Wharf Candle. It's one of our best sellers for a reason.
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