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Boost Candle Sales with SEO for Seasonal Candle Collections
How to Use SEO for Product Pages and Seasonal Candle Collections At the Willis Candle Shop, we're not just about pouring wax—we’re about crafting an experience and making sure people find it. That’s why we build blog content to support each candle collection, using search engine strategies to drive discovery. Let’s walk through how seasonal candles, smart keyword placement, and link structure help fuel success. Building Blog Content Around Collections You don’t have to blog about everything—just the right things. For instance, one strong post about fall candles can link to a product collection like the Select Barrel Candle Collection, helping...
How to Use Keywords for Scented Candles and Candle Shop SEO
Maximizing SEO with Keywords for Candle Shops and Eco-Friendly CandlesAt the Willis Candle Shop, we know that great blog content isn’t just about pretty writing—it’s about performance. Today, we're breaking down how to integrate keywords into your content in a way that actually works, using examples straight from our own candle line. If you’re running an online candle store or even just exploring eco-friendly candles, this is the blog you’ve been waiting for.The Power of a Well-Placed KeywordYou’ve heard it before—“content is king.” But the throne belongs to content that ranks. That’s where keyword strategy comes in. When we write...
6 Tips for Selecting Your Best Candle Shop Scented Candle
This Grand Ranch Reserve candle will be coming out in late summer 2025 as part of our fall candle series. Your Environment Should Guide the Fragrance Selecting the right fragrance candle starts with your space. Consider where it will live—a quiet reading corner, a bright kitchen, or a wide-open entryway. Room size, ceiling height, and air circulation all affect scent throw. Small spaces benefit from lighter, cleaner notes. Larger rooms can handle bolder scented candle fragrances like vetiver or tobacco. Season matters too. Spring and summer call for fresh citrus or herbal notes. Fall and winter feel better with warmer,...
Custom Candle Orders Built Exactly How You Want
Not Your Average Custom Candle Most places that say they offer custom candles actually mean, "pick from the stuff we already have." That’s not how the Willis Candle Shop rolls. This is true custom candle manufacturing — the kind where you get to pick every single detail. Think of it like building a custom home... but for candles. Recently, the Willis Candle Shop produced a project for Patten Properties featuring 105 wood wick candles in a beautiful 10 oz green frosted glass vessel with a bamboo lid. Each candle held 6.5 oz of a premium wax blend — 80% soy wax candles and...
