A higher Domain Authority score is paramount for appearing in Google Search Results Pages (SERPS)
We’re continuing to strengthen our online presence by getting Willis Candle Shop listed across respected business directories. These platforms help new customers find us more easily and give Google more reasons to trust our website—ultimately boosting our search rankings and domain authority.
As part of this strategy, we’ve recently been added to three more business directories that support high-quality backlinking and validation for small businesses like ours.
🔗 New Directory Listings:
✅ Why It’s Important
These listings aren’t just for visibility—they help Google better understand and trust Willis Candle Shop as a legitimate business.
By appearing in more directories, we:
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Gain valuable backlinks to our domain
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Reinforce our credibility across the web
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Increase the chances of appearing in local and national search results
We’ll keep this series updated with every new verified listing so you can track our growth and see what smart backlinking looks like in action.
💡 Spotlight Product:
Looking for a clean-burning, upscale candle with real character? Our Select Barrel Candle Collection features hand-poured coconut-soy candles in elegant frosted and clear glass vessels—available in both double and triple wick options. These candles were made to stand out in any room and are a favorite for their bold scent profiles and long-lasting burn. Explore the full Select Barrel Collection here.
