Welcome to the final chapter in our backlink indexing series
In this post, we’re dropping the last wave of SEO submission URLs. These services help get our brand listed, pinged, and crawled by major search engines. It’s all part of our organic marketing push to gain authority without relying on paid ads.
Explore batch #4 below:
A Major SEO Milestone: Featured in 6 National News Outlets
At Willis Candle Shop, we’ve worked hard to build more than just candles—we’ve built a brand rooted in trust, transparency, and consistency. That’s why we’re thrilled to announce that Willis Candle Shop has recently been featured in six national news platforms. From Business Insider to AP News, our story as a veteran-owned candle company has been recognized and shared by major outlets that are respected across the digital landscape.
These aren’t just vanity mentions. These placements mark a strategic high point in our SEO backlinking campaign, reinforcing our brand’s credibility in the eyes of both customers and search engines.
Here are the six full article URLs that now feature Willis Candle Shop:
https://apnews.com/press-release/marketersmedia/texas-8af24467a2ec9b751d697738983fd2d5
https://markets.businessinsider.com/news/stocks/willis-candle-shop-a-retired-fbi-agent-s-journey-from-investigative-excellence-to-crafting-eco-friendly-candles-1034545527
https://www.benzinga.com/pressreleases/25/04/44622713/willis-candle-shop-a-retired-fbi-agents-journey-from-investigative-excellence-to-crafting-eco-frien
https://www.streetinsider.com/Evertise+Financial/Willis+Candle+Shop%3A+A+Retired+FBI+Agent%E2%80%99s+Journey+from+Investigative+Excellence+to+Crafting+Eco-Friendly+Candles/24625884.html
https://www.digitaljournal.com/pr/news/vehement-media/willis-candle-shop-retired-fbi-1671938737.html
https://ipsnews.net/business/2025/04/10/willis-candle-shop-a-retired-fbi-agents-journey-from-investigative-excellence-to-crafting-eco-friendly-candles/
We’re publishing these raw URLs here to establish a connection between our site and these publications—ensuring that Google sees the footprint when it crawls this post.
Why News Mentions Still Matter (Even with No-Follow Links)
While many of the links above are likely “no-follow,” that doesn’t mean they’re without SEO value. No-follow links can still act as ranking signals when they come from trusted, high-authority sources, especially when they align with your brand’s niche. In this case, each of these news pieces reinforces our narrative: a veteran-owned, eco-conscious candle shop that’s gaining national attention.
Plus, Google has publicly stated that it treats no-follow as a hint, not a rule. That means there's still potential link equity, especially when these articles are indexed, syndicated, or shared.
Also, beyond SEO—there’s brand perception. A visitor who sees Willis Candle Shop mentioned on Benzinga, Digital Journal, or StreetInsider is going to walk away thinking, “Wow, these guys are legit.”
What These Mentions Say About Our Brand
Each article highlights the same core journey that fuels everything we do: transitioning from a career in federal law enforcement to crafting non-toxic candles, wood wick candles, and eco-friendly candles from our workshop in the Texas forest. That story is now visible to thousands of readers across different platforms.
They also showcase our product lines—from glass candles and vanilla candle blends to bold options like the Tobacco Candle and Mocha Masquerade. We’ve worked hard to make every collection search-optimized, performance-tested, and emotionally resonant. Being featured in these news outlets proves that our brand is gaining traction not only with customers—but with editors, journalists, and content platforms too.
What's Next: Pushing Visibility Even Further
These six listings mark the final wave in our backlink indexing strategy—but we’re not done. Our next step is submitting this page to Google Search Console for indexing. This ensures that search engines associate these six URLs with Willis Candle Shop—even if they’re not actively hyperlinked. By including raw HTTPS links in this post, we’re building contextual signals that connect our brand to national publications.
We’ll continue pursuing high-authority links through partnerships, directories, and editorial features. Even if links are no-follow, they still contribute to our growing digital authority and strengthen our site’s visibility for core terms like candle shop online, safe candles, and handmade candles made in the USA.
Check out our recent blog on SEO, Domain Rating, and more backlink strategy details.
If you’re an entrepreneur, let this post be a reminder that backlinks are about more than PageRank—they’re about presence. And presence leads to trust, which is what ultimately converts browsers into buyers.
https://williscandleshop.com
