Blog Post 2 of 4: 400-Plus News Media Mentions And Counting

 

How We're Building Brand Trust Through Digital Outreach

At Willis Candle Shop, we believe in the power of visibility. Creating the cleanest, longest-burning candles in Texas is only part of the mission—helping new customers find them online is just as critical. Over the past month, our press distribution campaign landed us in more than 400 real media outlets. From city news journals and regional radio to lifestyle and finance blogs, our coconut-soy wax candles and veteran-owned story are getting the exposure they deserve—and every one of those sites now links back to us.

Want to see what we mean? Our Red Frosted Mocha Masquerade Candle is getting coverage as far as Atlanta, San Francisco, and New York.

Why We're Listing Every Press Link Publicly

Most businesses keep their press links hidden. Not us. By listing every verified media link—including “no-follow” ones—Google sees our legitimacy, authority, and true national footprint. Our approach is simple: the more credible sites reference Willis Candle Shop, the more trust Google assigns to our brand.

• Even “no-follow” links send trust signals and help search engines map your brand.
• Many major outlets (like Benzinga and Globe and Mail) also sneak in “do-follow” links—these pack extra punch for SEO.
• Brand mentions across hundreds of domains strengthen entity recognition and support long-term rankings.

We publish this press archive so customers, partners, and Google itself see the real reach of Willis Candle Shop.

Not Just Social Proof: This Is Search Proof

Unlike social posts, news links stick around. They’re cached, syndicated, and cited for months or years after publication. Even if most are no-follow, the cumulative impact is undeniable. You can see Willis Candle Shop showing up in Google News, Bing, and dozens of niche newsletters just from this campaign.

Check out our Wooden Wick Barrel Collection—a featured favorite in several news articles below.

Full Press Coverage Archive (2025)

Frequently Asked Questions

Do these press mentions actually help SEO?

Absolutely. Even when “no-follow”, each credible link increases brand recognition and builds a footprint Google and Bing can trust. Six of these were “do-follow” for extra authority.

Is this archive safe for Google and legit?

Yes, 100%. These are real news outlets, not fake PR networks or spam. Google values transparency and relevance—the more visible your press record, the better.

What if a press link breaks?

No sweat. “Link rot” is normal. We periodically update this list and, regardless, the brand signals from these mentions persist even after some links drop offline.

This blog post is a work of nonfiction, based on actual lessons and real e-commerce experience at Willis Candle Shop as of the publication date. All strategies and stories reflect actual business practice.