1. We Don’t Just Tell You What’s In It—We Tell You What’s Not In The Candle
At Willis Candle Shop, we live by a simple mantra: Our label doesn’t just tell you what’s in the candle—it tells you what’s not in the candle. That’s not just a catchy line—it’s our product philosophy.
In an industry where most candles say “10 oz” without explaining whether that’s wax weight or container size, we’re radically transparent. We show exact wax weight (in ounces and grams) on the label. The container size is shown in the product description on our website—alongside the estimated burn time, so customers can make an honest, apples-to-apples comparison.
2. Wax Weight Over Container Size—Because It Matters
Most buyers don’t realize a candle labeled “10 oz” could only contain 7 oz of wax, depending on the jar. That 2–3 oz discrepancy could equal 15–20% less burn time. We don’t play that game.
You’ll always see the exact wax weight printed right on our label, and the container specs on our site. It’s one more reason our long burning candles give you what you paid for—every time.
3. No Phthalates, No Parabens, No Toxins—Ever
Every Willis candle is a non-toxic candle by design. Our fragrance oils are sourced exclusively from Wholesale Supplies Plus, ensuring they’re free from carcinogens, reproductive toxins, and banned additives.
We don't use essential oils, either—safe, phthalate-free fragrance oils give stronger cold and hot throw at a better price point. And we pass that value directly on to you.
Our labels also tell you clearly: the scents, wicks, and dyes in every candle are all phthalate-free, paraben-free, and non-toxic.
4. Our Wax Is Custom Blended In-House
We use a clean-burning coconut soy wax base, custom blended in-house using:
- Freedom Coconut Wax
- ProFlex Soy Wax from American Soy Organics
This blend offers smooth burns and a consistent scent throw. And beginning with our Summer/Fall 2025 line, we’re adding 1.5–2% beeswax—not for marketing, but for better structural integrity and container adhesion.
We do not use unnecessary chemical binders like stearic acid or crystalline. Why risk inhaling anything questionable when there’s a cleaner way to make a candle?
We’re not an organic candle company, but we are a proudly eco-friendly candle company—and that means ingredients you can trust.
To dive deeper into what this blend offers, visit our benefits of coconut soy wax candles page.
5. Every Wick Is Chosen With Care
Our wooden wick candles feature crackling wooden wicks from Makesy, while our cotton wick candles—ranging from single to triple wick candles—use the Premier 700 Series from Black Tie Barn.
Each wick is matched to the exact container size and wax type to ensure even, safe candle burning. We secure them with strong adhesive bases that keep the wick in place while the wax sets—no shifting, no tunneling, no frustration.
6. We Only Use Dyes That Meet Our Safety Standards
If a candle has color, it’s been vetted. We source dyes from Makesy and Wholesale Supplies Plus—both of which provide Safety Data Sheets that meet or exceed U.S. safety standards.
We don’t use random colorants from questionable marketplaces. Every dye used in our eco-friendly candles is non-toxic, phthalate-free, and safe to burn in your home.
7. Our Labels Are a Manifesto, Not Just a Sticker
We go far beyond the standard label. Most candle companies slap on a caution label and call it done. At Willis Candle Shop, our main product label is designed to inform and inspire.
It includes:
- Exact wax weight (oz and grams)
- Wax type: Coconut Soy Blend
- Made in the USA / Manufactured in Willis, Texas
- Statement confirming phthalate-free, paraben-free, and toxin-free scents, wicks, and dyes
- A unique motivational message tied to each candle—reminders to live boldly, love fearlessly, and make memories
- “Dance on the pier.”
- “Take that hike you’ve been putting off.”
- “Live without regrets.”
We don’t just tell you what’s in the candle—we tell you what’s not in the candle.
Bonus: QR Code That Connects You to More
Every shipment box includes a scannable QR code that links directly to our website. Whether it’s your first candle or your fifteenth, it’s a quick way to check scent details, learn about the wax, or even reorder your favorites.
Final Thoughts: Labels That Lead With Integrity
Everything about a Willis candle—its look, its burn, its ingredients—is designed to give you transparency without compromise. Our label is our signature. It says, “You can trust what’s inside, and you’ll never have to wonder what’s not.”
If you want to see how clean materials and elevated design make a real difference, check out Healthful Inspirations' guide to enjoying candles at home. You’ll see why high quality candles start with clarity on the label—and integrity in the jar.
https://williscandleshop.com
